Menampilkan postingan dari Desember, 2013

Read My Corrections Of A Poor Annual Appeal Letter I Received So Your Nonprofit Crafts Professional and Sucessful Donation Requests That Retain Past Donors and Create New Ones

It is the time of year that nonprofits send out annual appeal solicitations in order to get ahead of donors planning to give.  Nonprofits solicit during the final quarter every year so that they might be one of the organizations a donor chooses to give to.

If your organization is about to ask previous and potential new donors for support be sure to learn how to do so effectively.   You want your appeal to successfully raises money.  The author of this letter, I can tell, has not learned how to craft a successful nonprofit solicitation letter yet.  I do hope that they take the time to learn. 

The following is easily one of the worst nonprofit appeals I've received this year.

I provide it, here, not to chastise or insult anyone.  Rather, I provide it to assist you, my reader, in the hopes that after reading this post you come to understand how to craft a professional and successful appeal letter for your nonprofit.

I altered the letter, below, so the organization and author are no…

Grants for Communities Innovating in Urban Forestry

From The Foundation Center...

[If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information]

"TD Bank and Arbor Day Foundation Invites Applications for Urban Forestry Projects in Under-Served Communities

"Deadline: December 20, 2013

"TD Bank and the Arbor Day Foundation are accepting applications to the TD Green Streets grant program, which will offer ten grants of $20,000 each in support of innovative urban forestry initiatives in low- to moderate-income neighborhoods.

"Funding is intended to support the purchase of trees, tree planting and maintenance, and educational activities. Up to 50 percent of the proposed funding can be used to purchase new trees.

"To be eligible for a TD Green Streets grant, qualified municipalities must be a current Arbor Day Foundation Tree City USA-designated community within TD Bank's United States footprint. Proposed new trees must be planted in ne…